The result is two design systems, incorporating a similar graphic style and colour palette, but with different icons and symbols.

Ramotion’s concept is the second proposed design, which uses a fire icon as inspiration and started with a “completely blank slate”, Murray adds. The ideas proposed by Firefox’s in-house team and by Hicks Design have now been merged into the first proposed design, incorporating influences from the existing Firefox logo and also fire imagery, says Murray. Concept by Firefox in-house design team and Hicks Design Concept by Ramotion This includes Firefox’s in-house user experience (UX) design team, London-based branding studio Hicks Design and San Francisco-based digital studio Ramotion. Mozilla is leading on the rebrand, and originally commissioned three different design teams to create Firefox brand concepts. “ consumers to identify and associate our new products and services.” The current Firefox Quantum logo “This new brand is an extension of the Firefox browser brand that will enable us to bring a whole family of new products and services to market in a way that builds on the established brand,” says Tim Murray, creative director at Mozilla. The rebrand comes as Firefox is extending its services from a web browser to other apps and services, including simpler screen-shot and file-sharing tools, and voice control and virtual reality tools that will enable people to access the internet, with the aim of “helping people to be more efficient, safer and in control of their time online”, says Mozilla. Web browser Firefox is undergoing a rebrand, and has published two possible identity systems on its website, to gather the public’s feedback on the designs.įirefox is owned by Mozilla, a free and open-source software company that lets people use its browser for free.

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